You will have to go to the fourth comment on the Boots and Sabers post discussing the “Bea…er, Stand Up” ad released by Tom Barrett, but Publius nailed the long-range thinking that is behind the ad that featured Barrett’s bloody face, received after he attempted to defuse a domestic dispute last year:
4.This ad has NOTHING to do with introducing Tom and his heroism to the world.
It has everything to do with evoking an emotional reaction from the viewer, so that when the political “punches” start flying, said viewer will react something to the effect of, “Well, how nasty of that GOP to attack…, Tom Barrett has suffered enough.” or something along those lines.
Kids, this is ACT 2. Act 1 was feigning outrage over Scott Walker’s boxing gloves….
One can never be too cynical.
