(Inspiration – Sean Hackbarth’s TAM Money and Finance)
It’s no secret that Playstation 3 has bombed for Sony since its Christmas 2006 launch as the most-expensive gaming system ever. So, what does Sony do?
– First, it keeps on producing and supporting the Playstation 2. It may have worked once when the PS2 was a “mere” $300 and the PS1 was knocked down to $100, but do note that neither Microsoft nor Nintendo went that route when they brought out the Xbox 360 and Wii.
– Drop the “cheaper” $500 version, with a 20 GB hard drive, no card reader and no wireless networking back in April in favor of the then-$600 version with a 60 GB hard drive, a built-in card reader, and built-in wireless networking.
– Make a higher-capaicity version (80 GB hard drive vs. a 60 GB hard drive) with an included game, and dropped the price of the “base” 60 GB version at $500, still $20 higher than the highest-cost Xbox 360 Elite (which has a larger hard drive than either PS3, but does not include a high-definition DVD player, which is a $200 add-on or wireless networking, a $100 add-on).
Smooth, Sony. REAL smooth.
