Go read. Summary in 10 words: piss-poor timing, too long, mishandled support, lack of leadership (Owen leaves open the door to actual sabotage from said leadership).
There’s far more than that. Say, what are you still doing here? Owen says my basic thoughts much better than I could, even if I don’t share his long-term optimism.
I think Owen’s optimism is well-placed.
Good packaging of the stats (job losses in Mke and elsewhere,) a “personalized” ‘what does it cost YOU?’ stat breakdown (simple is critical) and a punchy presentation will bring it off.